LOST IN TRANSLATION
Being from different cultures we have different spoken languages and cultural contexts. We strived to find words which sound the same. They each exist in all of our languages but with different meanings. We found these words ephemeral in nature. Their meaning and sound changes as they move from one of us to the other, as they moved from one culture to the other.
Each poster has one sound, and we wanted the visual to also contain the concept that one sound keeps changing meanings among different languages. To visualize the dynamic changing, I have gotten inspiration from water waves, isohypse lines, raindrops on windows, rising bubbles in a soda can, etc.
Huge thanks to Nattida Chindalikit for designing the other 4 posters to complete the whole series, and all the members for creating such wonderful work, without any of them, this work won't be complete.
POSITIONS
Graphic Design, Motion Graphics Design
YEAR
2023