I BIKE MILANO
I bike Milano is a one-day event in Milan that invites everyone to bike proudly and joyfully. A biking route that rounds the northern part of Milan is the only same thing that everyone participating in this event has to do, but the views in everyone's eyes are different: 'Unlocking your fresh view of Milan on the bike' is the main promoting concept of this event.
The logo incorporates two key elements representing the event and concept: an eye and a bicycle wheel. The transformation between these elements brings a dynamic quality to the visual identity and effectively conveys the message of "seeing while biking" to audiences with energy and efficiency.
The identity's foundation is a simulated motion graphic resembling a TV error screen. The logo, payoff, and images of the event are revealed through moving pixelated mattes that echo the concept of "Unlocking".
POSITIONS
Graphic Design, Logo Design, Motion Graphics Design
YEAR
2023