LE GUESS WHO? 2024

Le Guess Who? is a forward-thinking international music festival held annually in Utrecht, Netherlands. The festival is dedicated to showcasing underrepresented sounds and diverse musical perspectives from around the world.

With performances from over 150 artists in various unique venues across the city, it serves as a playground for exploration and discovery. The festival aims to connect communities and challenge audiences, offering a transformative experience through music and art.

The 2024 visual identity of Le Guess Who? embodies the festival's commitment to diversity and connectivity. It begins with a simple component that is manipulated, duplicated, and put into various actions, creating versatile and intricate graphics and motions.

This dynamic approach reflects the festival’s spirit of inclusivity, celebrating both individuality and the collective experience.

POSITION

Brand Identity, Motion Graphics

RECOGNITION

Le Guess Who?

YEAR

2024

CREDITS

Van Lennep

Photos by Juri Hiensch

ⓒ Shihan He 2024

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